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Networking: a learned skill

Toby Chabon-Berger
 

February 2, 2009

Ask anyone. Sixty to seventy five of jobs are filled by networking.

Everyone seems to believe it, but so few job searchers use that large slice of the “how to get a Job” pie. Shyness and fear seem to be the biggest barriers, but networking skills can be learned by even the most reluctant. And. since effective networking is a learned skill, it is always possible to learn better approaches. Networking is not a quick fix or a magic solution, but rather is a process to eliminate roadblocks to success.

The ten commandments of networking can be mastered with practice so the fear of rejection will become a thing of the past

1. Write a summary of what you want people to know about you that can be delivered in less than 30 seconds. Make it upbeat and succinct: who you are, what you do, what you're looking for. More than that, and you risk turning off the listener, Since you get only one chance to make a first impression, practice your elevator speech in front of a mirror, and then on friends, before taking it to a networking event.

2. Use your existing ties. Start by tapping existing contacts, including friends, family and ex-colleagues. Spread the word that you're looking for a job and ask if anyone has a contact who might be able to offer advice. Then make sure to ask every person you meet for two or three more referrals. ("Do you know anyone else who might be helpful for me to meet?" can be an effective question.

3. Target trade groups. Don't waste time at big events catering to people in many industries. Join the dominant trade or industry group in your area. Preferably, it should have a barrier to entry, at least a membership fee. Consider volunteering on one of the group's committees, to meet members.

4. Show interest in others. Career experts say the secret is to stop focusing on yourself and take an interest in the other person. Ask questions and get the contacts to talk about themselves and their business experience. This is easier than you might think.

5. Don't ask for a job. It may force the other person to say no to you. Instead, seek advice. People are likelier to spend time with you if you ask for their advice. If you seem qualified for an opening, they'll refer you to the right person to set up an interview.

6. Build relationships. Strangers won't put their reputations on the line for you. Build ties with a new contact before asking for help. Consider dropping a personal note to any new contact you meet at an industry event. Then follow up, perhaps with a helpful article or introduction to someone you know.

7. Don't be selfish. No matter how desperate you are, remember networking is a two-way street. If you've met with a recruiter, you can always offer to introduce him to others in your industry.

8. Don't abuse relationships. There's no rule here for how many phone calls are too many. Just try to gauge if you're coming across as always looking for a favor.

9. Follow through. Nothing can kill a budding relationship faster than not writing a proper thank-you note. In many cases, you can e-mail it, but don't assume the content is any less important than in snail mail. A three-line message with a smiley face won't cut it. Keep the other person informed about how your meeting went with someone he or she referred you to.

10. Maintain your network. Cultivate ties even when you aren't job hunting. Remember, the majority of jobs go unpublished, so you may hear of an exciting opportunity.

Career professionals point out that many people have at least 250 contacts — a new position might only be three or four people away. Picture yourself throwing a pebble into a lake and watching the ripples expand. Everyone has contacts who know people who know other people. You have to follow the ripples to succeed. Always keep in mind that a new job is only two to three people away. Your future depends on it
 

Toby Chabon-Berger, a certified career coach,  is a contributing writer for the ButlerReport.
E-mail:
tberger@chabongroup.com On the web: www.tobycareer.com
Copyright 2009. ButlerReport. This column is protected by intellectual property laws, including U.S. copyright laws. Electronic or print reproduction, adaptation, or distribution without permission is prohibited. Ordinary links to this column at www.butlerreport.com may be posted or distributed without written permission.

 

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